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Nanobebe Breast Pump

For this project, we were tasked with designing a wearable object as a brand extension for a sport, fashion, or medical brand. 

 

These wearable objects were required to be designed to tackle social/individual well-being issues of the society in the near future.

Time Frame

4 weeks

Designers

Leila Akberdin

Intent

The Nanobebe Breast Pump was designed in response to the drawbacks of current breast pumps on the market as well as the empowerment of working mothers. 

 

Current stationary breast pumps are seen as belittling. On the other hand, newer portable breast pumps that offer more dignified on-the-go experiences have been found to offer inadequate suction for certain mothers, causing a decrease in milk production. Also, some women feel that breastfeeding is an intimate moment and therefore want a more stationary option for privacy.

 

The Nanobebe Breast Pump was designed to offer mothers the freedom to have both. The pump features the option to breastfeed on-the-go for a quick relief during working hours while also offering the option to connect to an external port for a stronger and more intimate stationary pumping experience. 

 

Nanobebe aims to empower mothers with the freedom to choose what they want their breast pumping experience to be.

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Research

Market Research
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“As a physician ... I don’t often have time to take 30 minute (or longer) breaks to pump every 3-4 hours. With Willow, I was able to pump on schedule without having to worry about falling behind on work. I could also pump while driving, shopping.”

Ying, Reviewer 
 

“I’m a “just enough” producer so every 1/2 oz matters and this pump, [Elvie] just didn’t cut it for me.”

Sadonna, Reviewer 
 

“I cried the first time I used my breastpump ... because it was so belittling and noisy and cow-like. Like probably all mothers, I was very understanding of the benefits of pumping, but I hated every minute of doing it”

Mother 2332, Participant
 

Consumer Voices

“I personally don’t want to breast feed out in the open, to me, breast feeding is an intimate experience and I want privacy for that”

Yeva, Mother

Opportunity:

How might we design a dignified yet high-suction breast pump to ensure an empowering experience for all mothers?

Product Development

Brand Analysis

Brand: Nanobebe

An award-winning product innovation company specializing in designing "health-focused baby bottles, cleaning essentials, and travel gear."

Frosted Texture

Organic Shape

Soft Lines

Bloated Bubble Shape

Curved Edges

Sketches
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Final Product

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The freedom to choose.

The Nanobebe Breast Pump aims to offer users a dignified breast pumping experience; no matter the lifestyle. This product empowers users with the opportunity to customize their breast pumping experience to their needs. Whether users are looking for an on-the-go experience or wanting to sit and relax while they pump, the Nanobebe breast pump offers something for everyone.

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Features
Experience
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